Especially now that TikTok max length is 10 whole minutes. TikTok is an incredibly diverse platform, and for all those TikTok videos that feel like they are permanently zapping every last functioning cell in your brain, there are many that are actually useful or just too fun to lose. Their incredible user base has plenty of content to feast on - during just one minute, TikTok users will watch 167 million hours of content. When you consider that there's something for everyone on that platform, this number actually makes a lot of sense.
Back in 2021, TikTok revealed that they have a billion active users every month.